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Back to our core purpose
Everyone’s talking about it, but few really understand it. Without claiming to have mastered the entire methodology, *À nos mots* recently explored the question of ‘Why’ for a major client. According to Simon Sinek*, the creator of the concept and the associated method, the starting point is always an interview with all the company’s employees.…
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The public sphere: can we still hear one another speak in a digital world?
In 1962, the German philosopher Jürgen Habermas devoted his first book to what he termed the public sphere. This term refers to the space for deliberation and communication in which citizens can actively participate in political and social life by expressing their opinions and discussing issues that concern them in a rational and informed manner.…
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Ethical ICT
Inclusive AI is a hot topic. Over the past two years, tech giants, major international bodies and leadership forums (such as the WEF and the Paris Peace Forum) have stepped up their announcements and initiatives promoting inclusivity in AI. What kind of AI are we talking about? What uses of AI are we referring to?…
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The insight formula
À nos mots, we are constantly striving to improve our methods. Just a few years ago, it seemed impossible to gather and analyse, listen to and understand thousands of respondents without any restrictions on volume or format. Today, we have achieved this. Our aim is to provide a detailed understanding of the needs and expectations…
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AI and animals
The computer (Word, Excel, Canva – fill in your favourite pet peeve) just won’t do what I ask it to! How many times have we uttered that phrase in frustration and helplessness? I’m thinking in particular of those who weren’t born with a mouse in their hand – that is, those born generally before 1995.…
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Don’t pull on… the piano
To mark this long weekend, why not dive into a lighter subject? In the winter of 2023, Nick Cave—the punk-rock crooner born from the whirlwind of the 1980s—vented his frustration over a song created using ChatGPT based on his own writing style. The post, published on his blog The Red Hand Files, repeats ad libitum…
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Will ChatGPT kill marketing?
Since the beginning of the year, predictions have been flying: will ChatGPT kill off this or that profession or industry? Authors are now evaluating the possible disappearance of entire training programs. For instance, Christian Terwiesch wondered if GPT-3 signaled the death knell for the MBA: https://mackinstitute.wharton.upenn.edu/2023/would-chat-gpt3-get-a-wharton-mba-new-white-paper-by-christian-terwiesch. That was in January, before the release of GPT-4.…
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Humans and robots…
Humans are underrated. In April 2018, Elon Musk used these exact words to acknowledge that the attempt to fully automate a factory producing Tesla automobiles had failed. In reality, human workers were performing a multitude of unpredictable tasks that constantly arose within a factory without being part of any job description. For instance, they could…
