Category: Consumer research
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Ethical ICT
Inclusive AI is a hot topic. Over the past two years, tech giants, major international bodies and leadership forums (such as the WEF and the Paris Peace Forum) have stepped up their announcements and initiatives promoting inclusivity in AI. What kind of AI are we talking about? What uses of AI are we referring to?…
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The insight formula
À nos mots, we are constantly striving to improve our methods. Just a few years ago, it seemed impossible to gather and analyse, listen to and understand thousands of respondents without any restrictions on volume or format. Today, we have achieved this. Our aim is to provide a detailed understanding of the needs and expectations…
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AI and animals
The computer (Word, Excel, Canva – fill in your favourite pet peeve) just won’t do what I ask it to! How many times have we uttered that phrase in frustration and helplessness? I’m thinking in particular of those who weren’t born with a mouse in their hand – that is, those born generally before 1995.…
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Will ChatGPT kill marketing?
Since the beginning of the year, predictions have been flying: will ChatGPT kill off this or that profession or industry? Authors are now evaluating the possible disappearance of entire training programs. For instance, Christian Terwiesch wondered if GPT-3 signaled the death knell for the MBA: https://mackinstitute.wharton.upenn.edu/2023/would-chat-gpt3-get-a-wharton-mba-new-white-paper-by-christian-terwiesch. That was in January, before the release of GPT-4.…