Category: Technology
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Back to our core purpose
Everyone’s talking about it, but few really understand it. Without claiming to have mastered the entire methodology, *À nos mots* recently explored the question of ‘Why’ for a major client. According to Simon Sinek*, the creator of the concept and the associated method, the starting point is always an interview with all the company’s employees.…
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The public sphere: can we still hear one another speak in a digital world?
In 1962, the German philosopher Jürgen Habermas devoted his first book to what he termed the public sphere. This term refers to the space for deliberation and communication in which citizens can actively participate in political and social life by expressing their opinions and discussing issues that concern them in a rational and informed manner.…
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AI and animals
The computer (Word, Excel, Canva – fill in your favourite pet peeve) just won’t do what I ask it to! How many times have we uttered that phrase in frustration and helplessness? I’m thinking in particular of those who weren’t born with a mouse in their hand – that is, those born generally before 1995.…
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Don’t pull on… the piano
To mark this long weekend, why not dive into a lighter subject? In the winter of 2023, Nick Cave—the punk-rock crooner born from the whirlwind of the 1980s—vented his frustration over a song created using ChatGPT based on his own writing style. The post, published on his blog The Red Hand Files, repeats ad libitum…
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Will ChatGPT kill marketing?
Since the beginning of the year, predictions have been flying: will ChatGPT kill off this or that profession or industry? Authors are now evaluating the possible disappearance of entire training programs. For instance, Christian Terwiesch wondered if GPT-3 signaled the death knell for the MBA: https://mackinstitute.wharton.upenn.edu/2023/would-chat-gpt3-get-a-wharton-mba-new-white-paper-by-christian-terwiesch. That was in January, before the release of GPT-4.…